What is SEO?

SEO stands for search engine optimization and is one of the most fundamental components of any website. Receiving traffic from natural and organic elements in the world of digital marketing is not an easy task and that is where SEO comes in. There are many web pages on the Internet, so many that it makes everything extremely competitive and cut-throat.

If there are two businesses, both have the same products and both have a website, search engine optimization is very important because it is the method that will make customers go to one website instead of another. Organic SEO efforts allow your web page to stand out in the Google algorithms. When customers are searching for specific products within Google and other popular search engines, they will make use of keywords. These keywords allow Google to decide which pages will pop up first.

If you are able to rank in the SERPs for popular keywords in Google, the chances are high that your website will come up before someone else’s. In the business world, this is very important as this means that you will have a better chance of landing the prospect as opposed to your competitors. Many people do not search for pages, they search for a keyword and go to the top results shown by Google.

SEO involves all sorts of techniques and tactics to increase the number of visitors to a website and ensure that your website shows up in the rankings in Google and other popular search engines. Everything that is done, is done in an effort to positively affect the outcome of your site’s visibility in the search results.

SEO tactics have become increasingly popular over the years and it is important to understand that everything needs to be done according to the set rules and regulations. If you try to manipulate the system in any way, then this could result in you being penalized by Google which is something you never ever want to happen.

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